Are you producing a comedy show in Philadelphia? Bedtime Stories creator Gregg Gethard has some ideas he’d like to try to make Philly comedy more attractive to new audiences, and he’d like to see the rest of us trying ‘em out, too. Read below, and feel free to add your own opinions and suggestions in the comments.
by Gregg Gethard
The Holiday Inn in East Somerville, MA is located in the absolute ass end of greater Boston. Do you know where the car rental return places are down near the airport? That’s essentially where this Holiday Inn is located.
However, this past weekend, it was the home of a joint comedy show between The Union Square Roundtable and The Chris Gethard Show. Over 80 intrepid comedy nerds made the trip to a part of the area that is a vortex of nothing. And while both the USRT (which is to Boston comedy what Bedtime Stories and The Theme Show are to Philly) and The Chris Gethard Show have their followings, the main selling point for the show was the swimming pool.
The USRT folks rented out the hotel’s pool area, which also has wall-climbing, ping-pong, foosball and a basketball hoop. It also had space for a video projector and for a band to play. It was a comedy show in one of the most bizarre venues imaginable.
It also taught me a valuable lesson: We need to do a ton better in marketing our product to the Philadelphia audience. And one of the ways to do so is in our choice of venues.
We often complain in Philly comedy about our audiences, which are in most cases other performers and family and friends. We’ve complained at length about a lack of media attention (although that has gotten a LOT better) but we really need to do a lot on ourselves to market our shows beyond “Facebook invites/e-mails/press releases.”
Here are some thoughts. I plan on doing a lot of these with Bedtime Stories but feel free to steal them (or give me ideas to steal) because it’s for the greater good: